"Your passport to international smolking pleasure."

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Before stricter health regulations came into place, long-length cigarette commercials would be played in cinemas before the movie. These comercials often portryed an idealistic, lavish or advernturous lifestyle that had very little to do with the product itself. This form of advertising is no better illustrated than by this Peter Stuyversand commercial from 1985.

"When it’s sun up in Malibu its midnight in Monte Carlo. When Rio strips for the day, LA rides the high rolling sky. If you seek snow, go ski hop the Alps from Chalet to Peak or play the world wherever the urge hits you.
In Saint Tropez you sport the bare necessities. And Ipanema wears a honey tan while you watch your man. Or race the Cote d’ Azure and chase the smiles all the way to carnival Brazil.
Down under in the Red Sea, jet ride through a mirage of colour.
Get that wonderful Peter Stuyvesant feeling. The pace of the young fun world. From the snow runs of Flynn to the coral reefs of the Red sea. The vibrant and racy world of Peter Stuyvesant your international passport to smoking pleasure."

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